The far reaching implications of Fama's efficient markets hypothesis: non-predictability of media investments

被引：2

作者：

Bohl, Martin T. ^{[1
]}

Ehrmann, Thomas ^{[2
]}

Wellenreuther, Claudia ^{[1
]}

机构：

[1] Westfalische Wilhelms Univ Munster, Dept Econ, Stadtgraben 9, D-48143 Munster, Germany

[2] Westfalische Wilhelms Univ Munster, Dept Business Adm, Munster, Germany

来源：

APPLIED ECONOMICS LETTERS | 2020年 / 27卷 / 18期

关键词：

Efficient markets hypothesis; media investments; non-predictability; variance ratio test;

D O I：

10.1080/13504851.2019.1693014

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this paper we show, that approaches used to forecast the success of media investments can be challenged on the basis of the efficient markets hypothesis. Moreover, we present new empirical evidence which supports our argumentation in favour of the non-predictability of the success of media investments.

引用

页码：1505 / 1508

页数：4

共 8 条

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