The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan

被引：2

作者：

Mahmood, KM ^{[1
]}

机构：

[1] Punjab Univ, Dept Lib & Informat Sci, Lahore, Pakistan

来源：

PROGRAM-ELECTRONIC LIBRARY AND INFORMATION SYSTEMS | 1998年 / 32卷 / 01期

关键词：

Computer software; Development; Libraries;

D O I：

10.1108/EUM0000000006896

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The paper describes the features of an integrated library software developed in Pakistan under a project funded by Netherlands. The software, called LAMP, has been developed to cater to the library automation needs of developing countries and is based on CDS/ISIS. This paper gives some suggestions to develop a marketing plan for LAMP. It analyses the market situation, divides market into segments, presents SWOT analysis (strengths, weaknesses, opportunities, threats), and suggests a market mix (product, price, place and promotion) for marketing: of the software in Pakistan as well as in other developing countries.

引用

页码：37 / 48

页数：12