STATE OF THE ART ON TOURISM AND CINEMA IN BRAZIL: AN INTEGRATIVE LITERATURE REVIEW

Objective of the study: To understand the state of the art on the relationship between tourism and cinema in Brazil. It also aims to map information about the current situation of the development of film tourism in Brazil. Methodology/approach: The research has an exploratory-descriptive nature, with a qualitative approach in the analysis of the national scientific production on tourism and cinema. As a research method, the integrative literature review was selected. The research sample consisted of scientific papers relating tourism and cinema and / or audiovisual published between 2011 and 2019 in national journals indexed in the database of the Portal of Journals of the Coordination for the Improvement of Higher Education Personnel (Capes), having selected a total of 15 scientific papers. Originality/Relevance: The relationship between tourism and cinema is growing in the world, but little referenced in national literature. Specifically, on film tourism, due to the absence of broader studies, the current situation of this activity in Brazil is unknown. Main results: Brazilian studies focus on three main themes: cinema as an image vector and promotion of tourist destinations; image analysis and representations of places in audiovisual productions; and film tourism in Brazilian cities. The research findings indicate that film tourism is still incipient in country, with the city of Cabaceiras (Paraiba) being the destination of greatest reference in this segment according to the authors analyzed. Theoretical/methodological contributions: (i) presents an overview of studies on tourism and cinema published in national journals; (ii) draws a picture of the current situation of film tourism in Brazil from the analyzed literature; (iii) points out theoretical-empirical gaps for future studies on the theme of tourism and cinema.