A MOBILE DECISION SUPPORT SYSTEM IN MOBILE-COMMERCE ACTIVITIES

被引：0
作者：
Perez, I. J. [1 ]
Herrera-Viedma, E. [1 ]
Alonso, S.
Cabrerizo, F. J.
机构：
[1] Univ Granada, Dept Comp Sci & Artificial Intelligence, E-18071 Granada, Spain
来源：
INTELLIGENT DECISION MAKING SYSTEMS, VOL. 2 | 2010年
关键词：
Group decision making; mobile commerce; decision support system; linguistic approach; web; 2; 0; social network;
D O I：
10.1142/9789814295062_0046
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
Web 2 0 technologies provide rich and lightweight online tools that let users contribute with new data. They can associate in social networks, share ideas and information and collaborate together for many kind of reasons, obtaining a community's "collective intelligence". We propose to compute this collective Intelligence with a Mobile Decision Support System (MDSS) to aggregate recommendations and use this collective advice to improve the customer satisfaction in decision making situations related with the m-commerce activities
引用
收藏
页码：293 / 298
页数：6
相关论文
共 11 条
  • [1] From Social Web to Mobile 2.0: The 2.0 paradigm in the mediatization process of mobile communications
    Aguado-Terron, Juan-Miguel
    Martinez-Martinez, Inmaculada J.
    [J]. PROFESIONAL DE LA INFORMACION, 2009, 18 (02): : 155 - 161
  • [2] Group Decision Making with Incomplete Fuzzy Linguistic Preference Relations
    Alonso, S.
    Cabrerizo, F. J.
    Chiclana, F.
    Herrera, F.
    Herrera-Viedma, E.
    [J]. INTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS, 2009, 24 (02) : 201 - 222
  • [3] BURSTEIN Frada., 2008, HDB DECISION SUPPORT
  • [4] PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND USER ACCEPTANCE OF INFORMATION TECHNOLOGY
    DAVIS, FD
    [J]. MIS QUARTERLY, 1989, 13 (03) : 319 - 340
  • [5] A model of consensus in group decision making under linguistic assessments
    Herrera, F
    Herrera-Viedma, E
    Verdegay, JL
    [J]. FUZZY SETS AND SYSTEMS, 1996, 78 (01) : 73 - 87
  • [6] Linguistic decision analysis: steps for solving decision problems under linguistic information
    Herrera, F
    Herrera-Viedma, E
    [J]. FUZZY SETS AND SYSTEMS, 2000, 115 (01) : 67 - 82
  • [7] A consensus model for group decision making with incomplete fuzzy preference relations
    Herrera-Viedma, Enrique
    Alonso, Sergio
    Chiclana, Francisco
    Herrera, Francisco
    [J]. IEEE TRANSACTIONS ON FUZZY SYSTEMS, 2007, 15 (05) : 863 - 877
  • [8] Kacprzyk J., 1990, Multiperson Decision Making Models Using Fuzzy Sets and Possibility Theory
  • [9] E-commerce technology - Back to a prominent future
    Lin, Kwei-Jay
    [J]. IEEE INTERNET COMPUTING, 2008, 12 (01) : 60 - 65
  • [10] The impact of use context on mobile services acceptance: The case of mobile ticketing
    Mallat, Niina
    Rossi, Matti
    Tuunainen, Virpi Kristiina
    Oorni, Anssi
    [J]. INFORMATION & MANAGEMENT, 2009, 46 (03) : 190 - 195
12