Women's March Minnesota on Facebook: Effects of social connection on different types of collective action

Scholars have long debated the efficacy of social media in facilitating offline collective action. This research seeks to fill a gap in that literature by examining the role of social ties in determining intention to participate in different types of collective action. Survey findings show that aspects of tie strength-reciprocity, duration, and affect-have different impact on intention to participate in high- and low-cost political actions. Findings from this study have theoretical implication for the field as well as practical implication for social movement organizers seeking to mobilize supporters using social media.