Entrepreneurial orientation and innovation performance in MSMEs. The moderating role of strategic orientation

被引：1
作者：
Hernandez-Ramirez, Manrique [1 ]
Mora-Esquivel, Ronald [2 ]
Carlos Leiva, Juan [2 ]
机构：
[1] Inst Tecnol Costa Rica, Escuela Adm Empresas, Sede Ctr Acad San Jose, San Jose, Costa Rica
[2] Inst Tecnol Costa Rica, Escuela Adm Empresas, Sede Cent Cartago, San Jose, Costa Rica
来源：
ESTUDIOS GERENCIALES | 2022年 / 38卷 / 162期
关键词：
entrepreneurial orientation; strategic orientation; innovative performance; MSMEs; interaction effect; BUSINESS PERFORMANCE; FIRM PERFORMANCE; LEARNING CAPABILITY; SMES; SUGGESTIONS; LINKING; IMPACT; CONFIGURATIONS; MANAGEMENT; CONSTRUCT;
D O I：
10.18046/j.estger.2022.162.4519
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aimed to assess if the effect of entrepreneurial orientation on innovative performance is moderated by the type of strategic orientation followed by MSMEs. The study employs a sequential hierarchical regression model. The results showed that the positive effect of the entrepreneurial orientation on innovative performance was greater in MSMEs paying attention to environmental trends, taking advantage of market and product opportunities, and focusing on operational flexibility (prospectors), than in those MSMEs directing their strategy on operational efficiency, cost control, and maintenance of the product portfolio for their customers (defenders).
引用
收藏
页码：95 / 108
页数：14
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