'ALTHOUGH YOU AND IARE FAR AWAY...' THE MUSIC VIDEO FOR POPULAR DANCE MUSIC ON CUBAN TELEVISION AS AN IDENTITY PROCESS IN ERNESTO FUNDORA'S WORK

This article analyzes the Cuban music videos for dance folk music produced by the director Ernesto Fundora in the nineties. Fundora is considered one of the most representative figures in the field of Cuban videoclips and one of the initiators of the genre in the Cuban Television. Fundora consolidates the genre leaning on authorship and not only using them as commercial material. Without abandoning the videoclip inherent conditioning factors, the peculiarity of Cuban geography encouraged the search for formalized and conceptual languages that were less standardized and lavish to form an authorial poetic, as is the case of the author in question. Productions conceived in the Cuban context, and others in exile, make up a more inclusive map of music and Cubanness, understanding the nation as both a physical and symbolic geography. In this text, both the characteristics that distinguish Ernesto Fundora's videoclip and the peculiarities of his aesthetics as an author are assessed. In parallel, the most relevant features that make up his own discourse on national identity, Cuban society and popular dance music, are also reviewed.