EVALUATION OF THE PROCESS OF LEARNING AND KNOWLEDGE SHARING: an exploratory study in an agroindustrial company

A differential in the competitiveness of an organization is its ability to improve the use of knowledge, which sometimes is restricted to certain people or departments of organizations. The dissemination of knowledge and the need to learn continuously proving to be indispensable requirements in the current context, characterized by the increasing flow of information and skills required for the job. To disseminate information, learning and sharing process is essential. In that sense, the present study aims at verifying how such process occurs in a traditional food agribusiness established in Areia - PB. In methodological terms, the research is characterized as case study, of qualitative approach. The collection of data was accomplished by interviews with semi-structured survey based on Tonet and Paz (2006) sharing model and the results interpretation was based on a content analysis, besides the non participative observation, with the intention of capturing information, not revealed during the interviews. The results indicated that in the studied industry the main problems are in the initial phase of the sharing process, for there is not a formal and organized way to share experiences and information besides the lack of a favorable culture for knowledge sharing.