The theme of the research is topical, there are changes in the capital structure which changes set new tasks in the study process at the universities, as well as new communication links and the changes of the culture of pedagogical technologies. The aim of the research is to define the performance indicators of the intellectual capital (IC) in the study process at the universities and their correspondence with the needs of the labour market. There are the following tasks to achieve the aim: to specify the functions of the meaning of the IC based on the changes in the capital structure and labour market; to investigate the adequacy of the contents of the university studies with the demand of IC nowadays; to find out the pedagogical instruments in the cognitive process which functions as a pedagogical form of the professional development and manifests itself in the performance indicators to the university education. In order to define the performance indicators of IC of the university education the authors take into account the theories of the science of pedagogy and education management. The following methods are used in the paper: abstract analysis, content analysis, systems analysis, interviews, economic experiment. The base of the research is the University of Latvia (LU), Applied University of Information Systems Management (ISMA). The research is done in the period of 1995 - 2016. The paper investigates some of the policies and procedures of IC in the organization of the education process and policy as well as in the process of the research. The research of the authors can be the challenge to the society to promote the development of the IC and it can also serve as an evaluation of the indicators of IC in the higher education.