Advancing marketing strategy research

被引：4
|
作者：
Palmatier, Robert W. [1 ]
机构：
[1] Univ Washington, Michael G Foster Sch Business, PACCAR Hall,Box 353226, Seattle, WA 98195 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2018年 / 46卷 / 06期
关键词：
UNIVERSITY-RESEARCH CENTERS;
D O I：
10.1007/s11747-018-0595-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：983 / 986
页数：4
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