A Qualitative Approach to Understanding the Determinants of Mobile Phone Users' Intention to Use Mobile Payment Services

被引:0
|
作者
Odoyo, Collins [1 ]
Maina, Jane [2 ]
Kimeli, Victor [3 ]
Awuor, Fredrick [2 ]
Rambim, Dorothy [1 ]
机构
[1] Masinde Muliro Univ Sci & Technol, Sch Comp & Informat, POB 190, Kakamega 50100, Kenya
[2] Kisii Univ, Fac Informat Sci & Technol, POB 408, Kisii 40200, Kenya
[3] Univ Eldoret, Dept Comp Sci & Math, POB 1125, Eldoret 30100, Kenya
关键词
Mobile Money; Mobile Payment Services; Remittance; Mobile Network Operators; User Intention;
D O I
暂无
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
This paper discusses the determinants of mobile phone user's intention to use mobile payment services in Kenya and how they influence on mobile money use. The paper also looks at how these determinants impacts on the mobile payment services among the rural communities. The paper also states some possible intervention that could aid improvement of mobile payment services even in the rural communities. The study was also based on extensive literature review and secondary data sources including from Communication Authority of Kenya (CAK). The qualitative data obtained was analyzed using thematic analysis to obtain the relevant insights from the views of the study respondents as given in results and discussions.
引用
收藏
页数:8
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