A Research on the Increased Benefits of Tourism Consumers with the Application of E-business

The application of e-business is believed that plenty of money should be cut down for the tourism consumers to have tourism service, such as booking hotels, air tickets and attraction tickets, and so on. A linear model has been set up to investigate the impact on the benefits of the tourism consumers of the application of e-business in this paper. The model indicated the diversity of tourism consumers who could buy the tourism products or service with e-business have more benefits than that without e-business. The results are as follows. The application of e-business for tourism consumers can enhance competition of tourism sellers. Therefore, the results indicate that the e-business can increase the tourism consumers' benefits.