The calculation of the SIR distribution at the typical receiver (or, equivalently, the success probability of transmissions over the typical link) in Poisson bipolar and cellular networks with Rayleigh fading is relatively straightforward, but it only provides limited information on the success probabilities of the individual links. This paper focuses on the meta distribution of the SIR, which is the distribution of the conditional success probability Ps given the point process, and provides bounds, an exact analytical expression, and a simple approximation for it. The meta distribution provides fine-grained information on the SIR and answers questions such as " What fraction of users in a Poisson cellular network achieve 90% link reliability if the required SIR is 5 dB?" Interestingly, in the bipolar model, if the transmit probability p is reduced while increasing the network density lambda such that the density of concurrent transmitters lambda p stays constant as p -> 0, P-s degenerates to a constant, i. e., all links have exactly the same success probability in the limit, which is the one of the typical link. In contrast, in the cellular case, if the interfering base stations are active independently with probability p, the variance of P-s approaches a non-zero constant when p is reduced to 0 while keeping the mean success probability constant.