Path Analysis on Big Data in Promoting Intelligent Tourism Implementation

Intelligent tourism is the upper application to facing the visitors and severing them in the tourism informationization implementation process. Intelligent tourism development cannot leave the support of big data, which need to rely on large data to provide sufficient advantageous resources for "intelligent" development. However, the industry currently still has considerable obstacles for the application of large data, some are from the data collection, the others are from the data analysis and mining. This article states the usage of big data to intelligent tourism online reputation mechanism, data sharing mechanism, effective data using methods, and then provides useful methods for making the an accurate reflection of segments in intelligent tourism planning, timely finding products visitors concern for, and making tourism precision marketing.