Re-searching commonality differently:: Subjectively replicating a theory of multimedia systems development

Can subjective replication generate valid and worthwhile knowledge? A theory of multimedia systems development (MSD) generated using a content analysis method is tested using a grounded theory method The theory-that two distinct communities of software engineers and graphic designers exist within MSD)-is confirmed In fact, the test finds more differences and less commonalities. This finding has implications for the development of MSD methodologies, and for the education and training of MSD practitioners. The conclusion is that subjective replication is worthwhile but must be done carefully because of problems with the application of methods in this relatively unexplored information systems research space.