Motives towards traceable food choice: A comparison between French and Italian consumers

被引：93

作者：

Menozzi, Davide ^{[1
]}

Halawany-Darson, Rafia ^{[2
]}

Mora, Cristina ^{[1
]}

Giraud, Georges ^{[3
]}

机构：

[1] Univ Parma, Dept Food Sci, I-43125 Parma, Italy

[2] VetAgro Sup, F-63370 Lempdes, France

[3] Agrosup, F-21079 Dijon, France

来源：

FOOD CONTROL | 2015年 / 49卷

关键词：

Food traceability; Theory of planned behaviour; Chicken; Honey; Trust; Habits; PLANNED BEHAVIOR; RISK PERCEPTION; HABIT STRENGTH; PAST BEHAVIOR; INFORMATION; MEAT; DETERMINANTS; INTENTION; PURCHASE; QUALITY;

D O I：

10.1016/j.foodcont.2013.09.006

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

Food traceability standards aim to reduce the risk of food-borne disease by facilitating the withdrawal of food and feed products and to provide consumers with targeted information. This paper analyses consumers' attitude and behaviour towards traceable food in two different European countries: Italy and France. A survey has been conducted on two samples of Italian (n = 503) and French (n = 501) consumers, aiming to explain the intention toward purchasing traceable food using the theory of planned behaviour (TPB). The predictive power of the TPB model significantly increases in both countries when new variables are added: habits, trust, past behaviour and socio-demographics. The results show that attitudes drive the intention to purchase traceable chicken and honey in France. Trust affects the intention to purchase traceable chicken and honey in Italy. These findings may serve to target public interventions and private strategies towards food traceability. (C) 2013 Elsevier Ltd. All rights reserved.

引用

页码：40 / 48

页数：9

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