Managing political imperatives in war time: strategic responses of Philips in Australia, 1939-1945

The Australian subsidiary of Dutch multi-national enterprise Philips came under secret service surveillance and faced risk of government takeover as enemy property during World War II. It was also excluded from Australian government contracts for war-related communications equipment at a time when it was forced to reduce civilian production. These threats to its assets and operations required the firm to develop an adaptive corporate strategy in order to respond to the political imperatives it faced; not just minimising political risk, but also taking advantage of the opportunities that war-related production offered during the war years and after.