Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study

被引：37

作者：

Arli, Denni ^{[1
]}

Leo, Cheryl ^{[2
]}

Tjiptono, Fandy ^{[3
]}

机构：

[1] Griffith Univ, Griffith Business Sch, Dept Mkt, Brisbane, Qld 4111, Australia

[2] Murdoch Univ, Sch Management & Governance, Perth, WA, Australia

[3] Monash Univ, Sch Business, Sunway Campus, Subang Jaya, Malaysia

来源：

INTERNATIONAL JOURNAL OF CONSUMER STUDIES | 2016年 / 40卷 / 01期

关键词：

Consumer ethics; guilt proneness; shame proneness; Australia; Indonesia; PERSPECTIVE-TAKING; ANTICIPATED GUILT; DECISION-MAKING; MORAL EMOTIONS; EMPATHY; IDENTITY; BEHAVIOR; APPEALS; SCALE;

D O I：

10.1111/ijcs.12183

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Studies show that emotions of guilt and shame significantly influence how people live their daily lives when it comes to making ethical decisions. Nonetheless, individuals' proneness toward guilt and shame has received limited attention in consumer behaviour literature. The study focuses on the impact of anticipated emotions (i.e. guilt and shame) on various consumers' ethical and unethical behaviours. Using a combination of a panel data sample and a university sample, the overall results between the two countries (i.e. Australia and Indonesia) reveal more similarities than differences. Consumers with high guilt-proneness are less likely to agree on those unethical behaviours. This study has important theoretical implications for understanding the similarities and differences between both nations and the impact of guilt and shame proneness on consumer ethics.

引用

页码：2 / 13

页数：12

共 65 条

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