Research and Guidance on the Use of New Media by Grassland Herdsmen in the Big Data Era

With the rapid development of economy and technology, new media has been widely promoted in urban and rural areas. The popularity of the Internet and smart phones especially increase the rate of communication among people. The combination of new media and communication technology brings mass communication into a new lane of development. For the northern prairie nomads whose economic development is slightly backward, it is necessary to make a intensive study on how the new media is used, what problems appear in the popularization process, and what impact it has on herdsmen's interpersonal communication, family life and national culture. So as to better understand the situation of the cultural transmission of farmers and herdsmen in grassland area. To formulate corresponding policies and promote the development of grassland national culture.