Beliefs about alcohol, health locus of control, value for health and reported consumption in a representative population sample

The 1990 Health in Wales Survey measured beliefs about alcohol, health locus of control, value for health and weekly alcohol consumption in over 11000 individuals, Only 4% of women and 14% of men drinking at 'dangerous' levels considered their consumption likely to be harmful to their health, In addition, 19% of men and 27% of women who considered their level of consumption to be harmful to their health had increased their consumption within the previous year, Health locus of control explained only between 0.5 and 1% of the variance in consumption in women and men, respectively, The implications of these findings for health promotion initiatives are discussed.