Customer relationship management momentum for business improvement

被引：0

作者：

Harej, K ^{[1
]}

Horvat, RV ^{[1
]}

机构：

[1] Univ Maribor, Fac Elect Engn & Comp Sci, Inst Informat, Maribor 2000, Slovenia

来源：

ITI 2004: PROCEEDINGS OF THE 26TH INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY INTERFACES | 2004年

关键词：

customer relationship management; CRM; process; CRM introduction; customer;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Aligned with the appearance of e-Business the view on business had to change. Many new organizations with new business models, business cases, and new processes were established. An example of new processes is also "customer relationship management". The article describes the importance of customers for an organization and stresses the basics for customer relationship management implementation. Also main phases of successful CRM integration are presented. CRM key success factors and reasons for CRM implementation failure should also be considered.

引用

页码：107 / 111

页数：5