Reputation systems: A survey and taxonomy

In our increasingly interconnected world, the need for reputation is becoming more important as larger numbers of people and services interact online. Reputation is a tool to facilitate trust between entities, as it increases the efficiency and effectiveness of online services and communities. As most entities will not have any direct experience of other entities, they must increasingly come to rely on reputation systems. Such systems allow the prediction who is likely to be trustworthy based on feedback from past transactions. In this paper we introduce a new taxonomy for reputation systems, along with: a reference model for reputation context, a model of reputation systems, a substantial survey, and a comparison of existing reputation research and deployed reputation systems. (C) 2014 Elsevier Inc. All rights reserved.