The Relationship between Customer Satisfaction and Location of Restaurant

This research focuses on using data analysis tools to find out how to choose a better location for a restaurant. This research chooses Panda Express, Chipotle, and Taco Bell, three large foreign chain restaurants in the US as the target to find out why similar restaurants have different customer satisfaction in different places. Using different attributes such as demographic attributes, business patterns, competition level and cannibalization level as variables to describe their locations and rating of each restaurant from Yelp data as a standard for customer satisfaction, this research finds that location's attributes such as demographic and competition level have a significant relationship with the restaurant's customer satisfaction.