TECHNOLOGICAL INNOVATIONS AND ARTIFICIAL INTELLIGENCE IN INTERNATIONAL MARKETING RESEARCH: A SYSTEMATIC REVIEW

被引:0
作者
Iaia, L. [1 ]
Christofi, M. [2 ]
Vrontis, D. [2 ]
机构
[1] Univ Gabriele dAnnunzio Chieti Pescara, Dept Business Adm, Chieti, Italy
[2] Univ Nicosia, Sch Business, Nicosia, Cyprus
来源
13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS | 2020年
关键词
Technological innovations; artificial intelligence; international marketing; systematic review; INTERNET; PERFORMANCE; STRATEGY;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1358 / 1360
页数:3
相关论文
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