DIVERSITY MANAGEMENT. ANALYSIS OF THE IMPACT OF NATIONAL CULTURE ON ORGANISATIONAL CULTURE

The article deals with issues relating to diversity management in a multicultural environment and its application in selected enterprises, as well as shows the impact of diversity on management and the impact of national culture on organisational culture. It is an interesting topic related especially to the atmosphere in an enterprise and interpersonal relations in the workplace. The second part of the article is based on theoretical analysis and practical research. The main content of this part of the article is constituted by description and analysis of intercultural management in the context of an international IT enterprise. On the basis of results of qualitative research and information presented in article, the graphic model of diversity management was created. When selecting enterprises, I was guided not only by the industries they represent, but also the geographical factor; therefore, I decided to opt for American, Korean, German and Czech enterprises. Such a choice of enterprises allowed me to compare the approach of selected European, American and Asian enterprises to intercultural management, and helped me to check to what extent the national culture affects the organisational culture of these enterprises.