GENDER AND PERSONALITY TRAITS' (BFI-10) EFFECT ON OPINION LEADERSHIP

Opinion leadership used to be perceived as a highly domain-specific trait but it was found to be multifaceted, i.e. individuals are influential independent of a specific subject area. Another term is generalized opinion leadership. Impact of Big Five Inventory personality traits on domain-specific opinion leadership mediated through objective knowledge and generalized opinion leadership was investigated by Gnambs and Batinic. According to them, generalized opinion leadership should be influenced by extraversion, neuroticism, and openness to experience. The paper can be perceived as a replication of Gnambs and Batinic's study in a loose sense of the term. The research was conducted in Slovakia. With regards to the findings, extraversion and neuroticism were significant - in line with Gnambs and Batinic; moreover, agreeableness was significant; consciousness was significant at approximately.1 level; while openness to experience - identified by Gnambs and Batinic - was not significant.