Strategies to Grow Your Practice in a Struggling Economy

被引：2

作者：

Drumm, Tracy L. ^{[2
]}

Arkins, John P. ^{[3
]}

Dayan, Steven H. ^{[1
]}

机构：

[1] Univ Illinois, Chicago, IL 60611 USA

[2] IF Mkt, Chicago, IL USA

[3] DeNova Res, Chicago, IL USA

来源：

FACIAL PLASTIC SURGERY | 2010年 / 26卷 / 01期

关键词：

Aesthetic medicine; successful business strategies;

D O I：

10.1055/s-0029-1245061

中图分类号：

R61 [外科手术学];

学科分类号：

摘要：

Creating a successful aesthetic medicine practice in times of economic uncertainty is a daunting challenge. This article introduces the concept of Retailicine, combining inherent edicts of medicine with the best practices in business, so today's aesthetic physician can develop strategies for success in any economy. Through the efficient use of marketing strategies catered to aesthetic medicine, aesthetic practices can thrive. Emphasizing the patient's experience, effectively using the Internet, and an ego-devoid introspective analysis of the flaws of one's practice are essential for any successful aesthetic physician to grow and be prosperous despite any shortfalls in the economy.

引用

页码：26 / 33

页数：8