Note on "Coordinating the ordering and advertising policies for a single-period commodity in a two-level supply chain"

被引：3

作者：

Giri, B. C. ^{[1
]}

Bardhan, S. ^{[1
]}

机构：

[1] Jadavpur Univ, Dept Math, Kolkata 700032, W Bengal, India

来源：

COMPUTERS & INDUSTRIAL ENGINEERING | 2014年 / 77卷

关键词：

Supply chain; Channel coordination; Cooperative advertising; Ordering policy;

D O I：

10.1016/j.cie.2014.08.017

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

In a recent paper, Chen (2011) studied a two-level supply chain consisting of one manufacturer and one retailer. In this supply chain, demand is random and depends on the advertisements of both the manufacturer and the retailer. There are some serious flaws in the assumptions of the model, and consequently some of the results derived are incorrect. In this note, we point out the flaws and correct them. The corrected model is illustrated with the help of numerical examples. (C) 2014 Elsevier Ltd. All rights reserved.

引用

页码：11 / 14

页数：4

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