Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions

被引：367
作者：
Sparks, Beverley [1 ]
机构：
[1] Griffith Univ, Griffith Business Sch, GCMC, Nathan, Qld 9726, Australia
来源：
TOURISM MANAGEMENT | 2007年 / 28卷 / 05期
关键词：
wine tourism; theory of planned behaviour; involvement; attitude; control influences; normative influences;
D O I：
10.1016/j.tourman.2006.11.003
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism. (c) 2006 Elsevier Ltd. All rights reserved.
引用
收藏
页码：1180 / 1192
页数：13
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