E-cigarette Marketing Exposure and Subsequent Experimentation Among Youth and Young Adults

被引:75
作者
Chen-Sankey, Julia Cen [1 ]
Unger, Jennifer B. [2 ]
Bansal-Travers, Maansi [3 ]
Niederdeppe, Jeff [4 ]
Bernat, Edward [5 ]
Choi, Kelvin [1 ]
机构
[1] Natl Inst Minor Hlth & Hlth Dispar, Div Intramural Res, Bethesda, MD 20814 USA
[2] Univ Southern Calif, Keck Sch Med, Dept Prevent Med, Los Angeles, CA USA
[3] Roswell Park Comprehens Canc Ctr, Dept Hlth Behav, Div Canc Prevent & Populat Sci, Buffalo, NY USA
[4] Cornell Univ, Dept Commun, Ithaca, NY USA
[5] Univ Maryland, Dept Psychol, College Pk, MD 20742 USA
基金
美国国家卫生研究院;
关键词
HIGH-SCHOOL-STUDENTS; TOBACCO PRODUCT USE; UNITED-STATES; ELECTRONIC CIGARETTES; SMOKING; US; SUSCEPTIBILITY; EXPENDITURES; ADOLESCENTS; VALIDATION;
D O I
10.1542/peds.2019-1119
中图分类号
R72 [儿科学];
学科分类号
100202 ;
摘要
Past-month exposure to e-cigarette marketing predicted future e-cigarette experimentation in this longitudinal cohort study of youth and young adult never tobacco users. OBJECTIVES: Electronic cigarette (e-cigarette) use has become increasingly prevalent among US youth and young adults in recent years. Exposure to e-cigarette marketing may stimulate e-cigarette use. In this study, we estimated the longitudinal association between e-cigarette marketing exposure and e-cigarette experimentation among US youth and young adult never tobacco users. METHODS: The analysis included nationally representative samples of youth (ages 12-17; n = 8121) and young adult (ages 18-24; n = 1683) never tobacco users from wave 2 (2014-2015) and wave 3 (2015-2016) of the Population Assessment of Tobacco and Health Study. In the study, researchers measured past-month exposure to e-cigarette marketing through various places (eg, Web sites and events) at wave 2 and e-cigarette experimentation at wave 3. Statistical analysis included multivariable regressions to examine the associations between wave 2 e-cigarette marketing exposure and wave 3 e-cigarette experimentation. RESULTS: At wave 2, 70.7% of youth and 73.9% of young adult never tobacco users reported past-month exposure to e-cigarette marketing; at wave 3, 4.9% and 4.5% of youth and young adults experimented with e-cigarettes, respectively. Youth and young adults exposed to e-cigarette marketing at wave 2 were more likely (adjusted odds ratio = 1.53, 95% confidence interval = 1.07-2.17; and adjusted odds ratio = 2.73, 95% confidence interval = 1.16-6.42, respectively) to have experimented with e-cigarettes at wave 3 than those not exposed. Marketing exposure through each place at wave 2 was associated with e-cigarette experimentation at wave 3. CONCLUSIONS: E-cigarette marketing exposure predicted subsequent e-cigarette experimentation among youth and young adult never tobacco users. Increased restrictions on marketing through various channels may help minimize their exposure to e-cigarette marketing messages.
引用
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页数:11
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