Aligning Strategy and Structure for Smart Service Businesses in Manufacturing

被引：2
作者：
Koldewey, Christian [1 ]
Gausemeier, Juergen [1 ]
Chohan, Nadia [1 ]
Frank, Maximilian [1 ]
Reinhold, Jannik [1 ]
Dumitrescu, Roman [2 ,3 ]
机构：
[1] Univ Paderborn, Heinz Nixdorf Inst, Paderborn, Germany
[2] Heinz Nixdorf Inst, Paderborn, Germany
[3] Fraunhofer IEM, Paderborn, Germany
来源：
2020 IEEE INTERNATIONAL CONFERENCE ON TECHNOLOGY MANAGEMENT, OPERATIONS AND DECISIONS (ICTMOD) | 2020年
关键词：
Smart Services; Digitalization; Servitization; Organization; Strategy; SYSTEMS; SERVITIZATION; INNOVATION; MODELS; FIRMS;
D O I：
10.1109/ICTMOD49425.2020.9380580
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
The manufacturing industry is currently undergoing a profound change driven by digitalization and servitization. Consequently, so called smart services are gaining importance. These are digital services that generate benefits from product data. However, many companies are struggling with their strategic management - both in terms of strategy and structure. In our paper, we investigate the interdependencies. Furthermore, we propose a process model to derive the basic organizational structure of a smart service business within strategy development.
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页数：8
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