Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites

被引：35

作者：

Kim, Sora ^{[1
]}

Park, Jae-Hee ^{[2
]}

Wertz, Emma K. ^{[3
]}

机构：

[1] Univ Florida, Dept Publ Relat, Gainesville, FL 32611 USA

[2] Univ Tennessee, Sch Advertising & Publ Relat, Knoxville, TN 37996 USA

[3] Kennesaw State Univ, Dept Commun, Kennesaw, GA 30144 USA

来源：

PUBLIC RELATIONS REVIEW | 2010年 / 36卷 / 03期

关键词：

Corporate communication strategy; Stakeholder theory; Fortune 500 corporate web sites; Expectation gaps; Target publics; IDENTIFICATION;

D O I：

10.1016/j.pubrev.2010.04.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates how Fortune 500 corporations use corporate-focused web site public relations efforts to prioritize different stakeholders while trying to meet the expectations of each stakeholder. The study found that shareholder needs are most often addressed by the corporations followed by consumers, community members, government agencies, and activists. The results of the study suggest there are expectation gaps between stakeholders and web-based corporate public relations efforts. The study also found differences in the way various industries target stakeholders with the exception of shareholders. (C) 2010 Elsevier Inc. All rights reserved.

引用

页码：215 / 221

页数：7

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