FACTORS INFLUENCING CONSUMERS' WILLINGNESS TO PAY UNDER PAY WHAT YOU WANT CONTEXT

被引：0
作者：
Roy, Rajat [1 ]
Rabbanee, Fazlul K. [1 ]
机构：
[1] Curtin Univ, Sch Mkt, Bentley, WA, Australia
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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收藏
页码：892 / 892
页数：1
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