Developing a service offering for a logistical service provider-Case of local food supply chain

This study introduces a process of building potential business models for a logistic service provider operating in a local food supply chain. As a starting point, the logistical service needs of different participants in regional food supply chains are analyzed. Based on the analysis, two potential service offerings for a logistical service provider or an integrating entrepreneur of a local food supply chain are formed. Business models for the two service offerings are developed and analyzed using the Business Model Canvas. The study shows that this approach builds a logical connection between the services offered and the fundaments of the business of a logistic service provider. (C) 2013 Elsevier B.V. All rights reserved.