ANALYSIS OF RURAL ECOLOGICAL ENVIRONMENT GOVERNANCE AND ECONOMIC AND SOCIAL DEVELOPMENT IN THE BACKGROUND OF DIGITIZATION

Rural ecological environment governance is an important part of national governance. It is the process of protecting the rural ecological environment through the coordination of different stakeholders' interests through multiple ways, including the government, society, enterprises, and individuals, and promoting the coordinated actions of different subjects. Rural ecological environment governance respects the concept of harmonious development between man and nature, and emphasizes that through the integration of multiple entities and coordinated actions and multiple forms of governance, the ultimate harmony between man and nature can be achieved. The arrival of the digital era not only changed the traditional way of information dissemination, but also brought about a major development opportunity for the governance of rural ecological environment. At present, the role of new media must be brought into full play in various aspects and vigorously promote the governance of rural ecological environment.