Start-up Management and the Relationship between the Level of Awareness among Potential Young Entrepreneurs and the Motivation to Start Own Business

Every start-up starts with an idea it later transforms into a business model. However, building a start-up from scratch is a truly unique journey. Starting a successful start-up undoubtedly requires talent, expertise, technological know-how and financing. The aim of this paper is to identify the relationship between the degree of awareness among potential young entrepreneurs about what a start-up entails and the motivation to establish their own start-up. The survey sample consisted of 100 respondents and the results of the analysis showed that the degree of awareness among the emerging young generation about this type of business is not sufficient. The low level of awareness may later be reflected in the low effectiveness of a start-up. However, this negative phenomenon usually manifests itself in the advanced stage of a star-up, hindering its ability to keep up and keep ahead for the months or years to come, thus ultimately heading towards serious economic and social problems.