Technology gap, technology competition and MNCs' technology licensing strategies: a transaction cost theory perspective

被引：0

作者：

Guo, Rui ^{[1
]}

Wu, Xiaobo ^{[1
]}

Xiong, Lei ^{[1
]}

Chen, Xiaoling ^{[1
]}

机构：

[1] Zhejiang Univ, Sch Management, Hangzhou 310003, Zhejiang, Peoples R China

来源：

PROCEEDING OF 2012 INTERNATIONAL SYMPOSIUM ON MANAGEMENT OF TECHNOLOGY (ISMOT'2012) | 2012年

关键词：

Technology gap; Technology competition; Licensor's strategies; Transaction cost theory; INNOVATION; MARKET;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Based on transaction cost theory, this paper investigates the relationship between technology capability and MNC's technology licensing strategies. Using data of international patent licensing happened in China during 2005-2006, this study examine the impact of technology gap on non-exclusive right in licensing contract. And technology competition negatively moderates the relationship between technology gap and licensor's choice. The results extend technology licensing theory.

引用

页码：595 / 598

页数：4

共 11 条

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