Young mothers' acceptance of herbal food supplements: Centred on preventive health behaviour for children

被引:13
作者
Marimuthu, Malliga [1 ]
机构
[1] La Trobe Univ, La Trobe Business Sch, Bundoora, Vic 3086, Australia
关键词
Food supplements; Healthcare; Preventive; Young mothers; Children; Herbal; GENERATION Y; ORGANIC FOOD; DIETARY-SUPPLEMENTS; PERCEIVED QUALITY; SOCIAL MEDIA; PRODUCT; CONSUMPTION; INTENTIONS; ATTITUDES; SATISFACTION;
D O I
10.1016/j.jretconser.2019.06.019
中图分类号
F [经济];
学科分类号
02 ;
摘要
This research addresses the antecedents and outcomes of using herbal food supplements for children from a consumer perspective, targeting young mothers. A total of 1007 young mothers who currently use herbal food supplements primarily for illness preventative functions for their children completed a structured self-administered questionnaire. Social group influence, perceived benefits and perceived convenience are primary drivers that influence young mothers to use herbal food supplements for their children. The young mothers are satisfied with the product and are likely to use such oral healthcare products regularly. The research also highlighted the significance of peer-to-peer influence via social networking in creating awareness and influencing other young mothers to use herbal food supplement.
引用
收藏
页码:311 / 319
页数:9
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