Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms

被引：57
作者：
Abbes, Intissar [1 ]
Hallem, Yousra [2 ]
Taga, Nadia [1 ]
机构：
[1] IHEC Carthage, Tunis, Tunisia
[2] IDRAC Business Sch, Lyon, France
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2020年 / 52卷
关键词：
Collaborative redistribution platforms; Online; Collaborative consumption; Brand loyalty; Second-hand shopping; TECHNOLOGY ACCEPTANCE MODEL; WEB SITE DESIGN; CUSTOMER SATISFACTION; CONSUMER TRUST; INITIAL TRUST; E-COMMERCE; CONSUMPTION; COMMUNITY; ANTECEDENTS; PARTICIPATION;
D O I：
10.1016/j.jretconser.2019.101885
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The research's purpose is to identify the stakes of collaborative redistribution platforms for brands and to understand the influence of their intrinsic and extrinsic characteristics on behavioral intentions. A quantitative study was conducted among 214 individuals who had already made an online second-hand purchase. Results show that loyalty intentions to collaborative redistribution platforms has an impact on brand loyalty intentions. The effect of satisfaction towards platform service experience on brand loyalty intentions is mediated by platform loyalty intentions. Platform's characteristics don't have the same influence on platform and brand loyalty intentions. Managerial recommendations are proposed according to these findings.
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页数：11
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