Design and the Big Five: Linking Visual Product Aesthetics to Product Personality

被引:0
|
作者
Brunel, Frederic F. [1 ]
Kumar, Rishtee [1 ]
机构
[1] Boston Univ, Boston, MA 02215 USA
来源
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
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D O I
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中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:238 / 239
页数:2
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