Creative Motivation for Discontinuous Product Innovation

被引：0

作者：

Wai, H. W. ^{[1
]}

Tian, Ye-Zhuang ^{[1
]}

Chu, K. P. ^{[2
]}

机构：

[1] Harbin Inst Technol, Sch Management, Harbin 150001, Heilongjiang, Peoples R China

[2] Hong Kong Polytech Univ, Ind Ctr, Hong Kong, Hong Kong, Peoples R China

来源：

EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年

关键词：

Product Innovation; Discontinuity; Creative Motivation; Paradigm; MARKET ORIENTATION; MODERATING ROLE; IMPACT; SUCCESS; PERFORMANCE; FIRMS; PROFITABILITY; INTEGRATION; INVESTMENT; PROJECTS;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Discontinuous product innovations often bring about failure to incumbent firms and elevate entrant firms. Previous research has identified the fundamental difference between incremental and discontinuous innovation in terms of creative contribution. This paper proposes that the early stage of NPD project is primarily a creative process. To achieve success in discontinuous product innovation, team members should be motivated explicitly to create discontinuous ideas. The result of a preliminary trial of this motivator is reported.

引用

页码：4563 / +

页数：3

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