The Influence Structure of the Experience Factors in Literary Places: A Case Study of Dufu Thatched Cottage in Chengdu

In recent years, the literary tourism is booming around the world. Literary place of interest is regarded as a kind of low cost and high yield tourism resource, which has been widely developed. Taking Dufu Thatched Cottage in Chengdu as a typical example, this paper focuses on the structure and the relationship of the perception about authenticity, literariness, affectivity, aesthetics and service. Using the data collected from Dufu Thatched Cottage through questionnaire survey, we build the path of relationship among the five dimensions and tourism satisfaction and loyalty by factor analysis and structural equation model. We found that the authenticity, literariness, affectivity, aesthetics and service of literary places have positive influences on tourist' satisfaction and loyalty, which illustrates the significance of experience factors to establishment of the literary place. The exploration and analysis about tourists' satisfaction of and loyalty to the literary places of interest will provide valuable reference in planning and designing of literary place in the future.