共 5 条
- [1] Blattberg RC, 1996, HARVARD BUS REV, V74, P136
- [2] PORTER ME, 2007, COMPETITIVE STRATEGY, V11, P62
- [3] RUST VA, 2000, DRIVING CUSTOMER EQU, P51
- [4] WANG T, 2002, CHINA SOFT SCI, V11, P52
- [5] XIA H, 2009, COMMERCIAL ACCOUNTIN, V29, P55
Management of Customer Equity Based on Different Competitive Strategies
被引：0
|作者：
Xia, Hui
[1
]
机构：
[1] Hunan Radio & Televis Univ, Changsha, Hunan, Peoples R China
来源：
EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8
|
2010年
关键词：
competitive strategy;
customer equity;
driven element;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ;
1201 ;
1202 ;
120202 ;
摘要：
With the establishment of customers-oriented market system, customer equity has become the new source of continuous competitive advantage that enterprises are pursuing. The enterprises should choose their competitive strategies based on the analysis of customer equity. At the same time, different competitive strategies brings about different product positioning, target customers, and the effects of customer equity-driven elements. Thus, the customer equities and their driven elements should be managed based on the competitive strategies to maximize the profit of enterprise.
引用
收藏
页码：784 / 787
页数：4
相关论文