Examining the impact of visual presentations and online reviews on hotel booking intentions

被引：6

作者：

Amin, Dawood ^{[1
]}

Mahomed, Anuar S. B. ^{[1
]}

Ab Aziz, Yuhanis B. ^{[1
,2
]}

Hashim, Haslinda B. ^{[1
]}

机构：

[1] Univ Putra Malaysia, Sch Business & Econ, Upm Serdang 43400, Selangor, Malaysia

[2] Univ Putra Malaysia, Sch Business & Econ, Grad & Int, Upm Serdang, Selangor, Malaysia

来源：

TOURISM AND HOSPITALITY RESEARCH | 2021年 / 21卷 / 04期

关键词：

Visual presentations; online reviews; online hotel booking intention; technology acceptance model; TECHNOLOGY ACCEPTANCE MODEL; PERCEIVED EASE; PRODUCT PRESENTATIONS; USER ACCEPTANCE; SOCIAL MEDIA; TRAVEL; INFORMATION; CONSUMERS; PURCHASE; WEBSITE;

D O I：

10.1177/14673584211021900

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to examine the factors affecting the behavioural intentions toward online hotel booking. The study integrates visual presentations and online reviews with the technology acceptance model (TAM). Partial least squares structural equation modelling (PLS-SEM) was used to test the proposed hypotheses in this research. The results report that booking intentions are mainly determined by visual presentations and perceived usefulness. The statistical analysis supports the notion that visual presentations and online reviews have a positive impact on perceived usefulness and perceived ease of use. However, online reviews do not have any significant influence on booking intention directly. The study concludes that online consumers are more likely to book a hotel online if visual presentations and online reviews appear to be useful and easy to use. The findings contribute several implications for researchers and practitioners in the hospitality field.

引用

页码：402 / 417

页数：16

共 78 条

[1] A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention [J].

Abdullah, Dahlan ;

Jayaraman, K. ;

Kamal, Saiful Bahri Mohd .

FIFTH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING (5TH INCOMAR) 2015, 2015, 37 :170-175

[2]

Ahn T., 2004, Electronic Commerce Research Applications, V3, P405, DOI [DOI 10.1016/J.ELERAP.2004.05.001, 10.1016/j.elerap.2004.05.001]

[3] Categorizing peer-to-peer review site features and examining their impacts on room sales [J].

Ai, Jin ;

Chi, Oscar Hengxuan ;

Ouyang, Zhe .

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2019, 28 (07) :862-881

[4] DETERMINANTS OF AN ORGANIZATION'S WEBSITE EASE OF USE: THE MODERATING ROLE OF PRODUCT TANGIBILITY [J].

Aljukhadar, Muhammad ;

Senecal, Sylvain .

JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2015, 25 (04) :337-359

[5]

Amadeus, 2016, ONL TRAV 2020 EV EXP

[6] Firm-specific factors and entry mode choice: An analysis of Chinese hotel chains [J].

Andreu, Rosario ;

Claver, Enrique ;

Quer, Diego .

TOURISM ECONOMICS, 2017, 23 (04) :756-767

[7]

[Anonymous], Multivariate Data Analysis (Hair et al.

[8] The power of design: How does design affect consumers' online hotel booking? [J].

Baek, Jooa ;

Ok, Chihyung Michael .

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2017, 65 :1-10

[9] The effect of website features in online relationship marketing: A case of online hotel booking [J].

Bilgihan, Anil ;

Bujisic, Milos .

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2015, 14 (04) :222-232

[10] Applying flow theory to booking experiences: An integrated model in an online service context [J].

Bilgihan, Anil ;

Nusair, Khaldoon ;

Okumus, Fevzi ;

Cobanoglu, Cihan .

INFORMATION & MANAGEMENT, 2015, 52 (06) :668-678

← 1 2 3 4 5 6 7 8 →