An Exploratory Study on E-Commerce Strategy in Small and Medium Sized Enterprises: an Ecological Niches View

被引：0

作者：

Shen Chenglin ^{[1
]}

Zhang Xinxin ^{[2
]}

机构：

[1] Tianjin Polytech Univ, Sch Business, Tianjin, Peoples R China

[2] Tianjin Inst Pharmaceut Res, Tianjin, Peoples R China

来源：

PROCEEDINGS OF THE SECOND INTERNATIONAL SYMPOSIUM ON ELECTRONIC COMMERCE AND SECURITY, VOL I | 2009年

关键词：

E-commerce; Ecological niche; Small and medium enterprises; Strategy;

D O I：

10.1109/ISECS.2009.57

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Concept of ecological niche is introduced to analyze the relations of e-commerce and traditional business, the latent ecological niche and actual ecological niche, large sized enterprise and small and medium sized enterprise (SME) in this paper. The e-commerce adoptions in SMEs and their attitudes towards the use of strategies were examined. Then four strategies of e-commerce for SMEs based on Niche Theory was put forward, namely dislocation management strategies, value innovation strategies, resources expansion strategies, and utilization of the third-party e-commerce service platform strategies. Finally we suggest that SMEs within the different niches should frame different strategies to develop the e-commerce in future.

引用

页码：360 / +

页数：2

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