Opportunities in mass customization

被引：0
|
作者：
Pizmoht, P.
Polajnar, A.
Herzog, Vujica N.
机构：
来源：
Annals of DAAAM for 2003 & Proceedings of the 14th International DAAAM Symposium: INTELLIGENT MANUFACTURING & AUTOMATION: FOCUS ON RECONSTRUCTION AND DEVELOPMENT | 2003年
关键词：
mass customization; customization levels; SME; customer involvement; manufacturing technologies;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Mass customization represents one of the mainstream production modes in the 21st century. The existent literature deals mainly with the transition from mass production to mass customization companies. Nevertheless there is a way for small and medium sized enterprise (SMEs) to attain this goal. The paper presents the concept Of mass customization and discusses the ability of small and medium sized enterprises, within the build to order segment, attaining mass customization, considering the core competencies and limitations of such companies.
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页码：363 / 364
页数：2
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