Information effects on consumers' willingness to purchase irradiated food products

被引：37

作者：

Nayga, RM ^{[1
]}

Aiew, W ^{[1
]}

Nichols, JP ^{[1
]}

机构：

[1] Texas A&M Univ, Dept Agr Econ, College Stn, TX 77843 USA

来源：

REVIEW OF AGRICULTURAL ECONOMICS | 2005年 / 27卷 / 01期

关键词：

D O I：

10.1111/j.1467-9353.2004.00206.x

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.

引用

页码：37 / 48

页数：12

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