Research on Key Influencing Factors of E-Government Cloud Service Satisfaction

To effectively reduce cost of e-government construction, operation and maintenance, and solve problems of using different standards, redundant construction, and decentralized resources in e-government construction, most local governments adopt cloud services to achieve non-confidential electronics under the guidance of national policies. However, how to improve the user satisfaction of e-government cloud services has become a pressing issue faced by government cloud authorities. Based on the literature review, the current research constructs a hypothetical model of influencing factors of the user satisfaction of e-government cloud services. It summarizes the factors into service quality, service price, and service trust. Taking the e-government cloud services in Weifang, Shandong, as a research object, this paper conducts an empirical study based on a survey. The results show that service quality and service trust positively affect the user satisfaction of e-government cloud services. However, service price dampens the user satisfaction of e-government cloud services. More importantly, service price partially mediates the relation between service quality and user satisfaction of e-government cloud services. The results guide for the e-government cloud authorities to improve user satisfaction, and inspire the marketing of e-government cloud services.