The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels

被引：47
作者：
Abou-Shouk, Mohamed A. [1 ]
Khalifa, Gamal S. [2 ]
机构：
[1] Fayoum Univ, Fac Tourism & Hotels, Tourism Studies Dept, Al Fayyum, Egypt
[2] Fayoum Univ, Fac Tourism & Hotels, Hotel Studies Dept, Al Fayyum, Egypt
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2017年 / 34卷 / 05期
关键词：
Website quality; purchasing; loyalty; travel agents; hotels; Egypt; E-COMMERCE ADOPTION; B2C E-COMMERCE; CUSTOMER SATISFACTION; SERVICE QUALITY; WEB SITE; CONSUMER TRUST; ONLINE; INTENTION; BANKING; IMPACT;
D O I：
10.1080/10548408.2016.1209151
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Websites have become a channel for tourism enterprises to market and sell their services online. These enterprises are committed to improving their online services to retain customers and improving their competitiveness. This study aims to measure the effect of website quality dimensions on customer purchasing behaviour, and how this behaviour affects customer electronic (e)-loyalty. It compares the perceptions of 275 customers of travel agencies and 355 hotels using structural equation modelling. Findings revealed that website quality dimensions significantly affect the customer purchasing behaviour. The study highlighted the dimensions with a negative effect to help managers improve their website quality.
引用
收藏
页码：608 / 623
页数：16
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