Looking for a service opening: Building reputation by leveraging international activities and host country context

被引：32

作者：

Borda, Armando ^{[1
]}

Newburry, William ^{[2
]}

Teegen, Hildy ^{[3
]}

Montero, Antonio ^{[4
]}

Najera-Sanchez, Juan J. ^{[4
]}

Forcadell, Francisco ^{[4
]}

Lama, Natali ^{[1
]}

Quispe, Zulma ^{[5
]}

机构：

[1] Univ ESAN, ESAN Grad Sch Business, Alonso de Molina 1652, Lima 33, Peru

[2] Florida Int Univ, Dept Management & Int Business, MANGO 447,11200 SW 8th St, Miami, FL 33199 USA

[3] Univ South Carolina, Sonoco Int Business Dept, Darla Moore Sch Business, 1014 Greene St, Columbia, SC 29208 USA

[4] Univ Rey Juan Carlos, Paseo Artilleros S-N, Madrid 28032, Spain

[5] STAR Eco Works Soc, Santiago A De Mayolo Nro 460 Coo Pablo Boner, Lima 12, Peru

来源：

JOURNAL OF WORLD BUSINESS | 2017年 / 52卷 / 04期

关键词：

Signaling; Internationalization; Context; Reputation; Service firms; Latin America; CORPORATE SOCIAL-RESPONSIBILITY; KNOWLEDGE-INTENSIVE FIRMS; EMERGING MARKET FIRMS; RESOURCE-BASED VIEW; LATIN-AMERICA; COMPETITIVE ADVANTAGE; ORGANIZATIONAL REPUTATION; INSTITUTIONAL DEVELOPMENT; GLOBAL STRATEGIES; SIGNALING THEORY;

D O I：

10.1016/j.jwb.2016.08.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We explore how a country's economic openness impacts firm-level signal interpretation when stakeholders assess firm reputation, arguing that host country norms influence the reference frames of assessors. In more open economies, regional MNCs international activities are more valued as signals of firm quality-indicating effective cross-border deployment of ownership advantages. Latin America's unique development trajectory has resulted in groupings of both more open and more restrictive countries, creating a valuable setting to test our theory. Further, we suggest that the positive regional MNC impact on reputation is stronger for knowledge intensive business services given high uncertainty levels in such industries. (C) 2016 Elsevier Inc. All rights reserved.

引用

页码：503 / 517

页数：15

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